Reuters: Financial Services and Real Estate: Piperlime to open first store in New York

Reuters: Financial Services and Real Estate Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Piperlime to open first store in New York May 9th 2012, 15:06 Wed May 9, 2012 11:06am EDT May 9 (Reuters) - Piperlime, Gap Inc's online boutique for dresses and accessories, will open its first brick-and-mortar store in New York City this autumn, the company said on Wednesday. Launched in 2006, Piperlime caters to an eccentric and more fashion oriented clientele. With sales of $301 million for Piperlime and sportswear brand Athleta combined, the concept is a small pecentage of Gap's overall sales of $14.55 billion in fiscal 2011. The new 4,000-square-foot store will have a similar feel to its online counterpart and be styled like a boutique, Gap said. "Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this," said Jennifer Gosselin, senior vice president and general manager of Piperlime. In April, online men's clothing retailer Bonobos said it had teamed up with Nordstrom to sell its clothes in the department store chain, saying there was demand to "touch and feel clothing before they purchase."

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions